For the launch of Green Mountain Coffee’s Brew Over, a concentrated coffee crafted for the perfect iced brew, I designed the digital platform for a campaign that draws parallels between coffee and relationships. The campaign invited customers to win a “do-over date” with a clever twist: just as the Brew Over product transforms an icy start into the ideal coffee experience, the right mix of effort and passion can turn a frosty relationship into something special.
Role:
Art Direction
Graphic Design
UI Design
Illustration
